360 Spin Photography added to Sennheiser Electronic Corporation and Umarex USA

June 14th, 2010
Sennheiser and Umarex Select MediaSpin360 to Enhance Online Product Presentation
MediaSpin360, a Preface Media subsidiary is proud to provide 360-degree product photography to showcase selected products for Sennheiser and Umarex.
DALLAS, Texas (PRWEB) – June 10, 2010 – "Every angle, every detail" is needed to showcase products online. Both Sennheiser Electronic Corporation and Umarex USA understand the value of providing their customers the most detailed information possible on their products. Now both have over a dozen products featured by MediaSpin360’s 3D showcases and many more are in the works.
"It has been a pleasure to work with Preface Media on the development of our Virtual3D imagery for our website, UmarexUSA.com.", says Nichol Goines at Umarex USA, "The team at Preface Media was very flexible and understanding of our needs, timing, and budget structure from beginning to end. In fact, we’ve already identified additional products that we wish to add to our Virtual3D offering."
MediaSpin360 uses its parent company’s online rich media platform to showcase each one of the products using a Flash viewer that is compatible with virtually all desktop browsers. Implementation of 360-degree product demos was fairly simple for Sennheiser and Umarex. They were provided with a few lines of code to place wherever they wish the demo to appear on their website. In mere 5 minutes the demos were online. The 360-degree product viewer allows the users to freely zoom up to 400%, pan, print and rotate the virtual product providing an unforgettable experience. The 360-degree demo products on Umarex’s web site can also be viewed at both 0 degrees and at 45 degrees elevations. This gives the customers even more viewing angles and product details at their finger tips.
Product photography is very important for any online presence. Sennheiser used to have only a few images on their site for each product but after the 360 degrees product demo was implemented their customers can now zoom and spin the product discovering every inch of it. The combination of the professional photography studio of MediaSpin360 and the rich online application platform of Preface Media showcases an online product as if the customer is holding it and inspecting it at the store. This rich media solution offers extended customization for all the client’s needs. Preface Media offers custom branded skins, hotspots, mapped zoom, offline and soon a 360-degree viewer for mobile phones. Based on web site analytics, users stay three times longer on a Virtual3D showcase web page compared to traditional product photography one. Although 360-degree product photography presentation is still in its infancy, cutting edge retailers are already planning to have some sort of spin photography implemented by the end of this year. It is a vastly superior solution compared to traditional flat photography since all the high resolution 360-degree images are produced by a professional photo studio such as MediaSpin360. The studio is equipped with the most advanced precision rotating robotic camera and lighting equipment to take all the products to the next level of online presentation.

Umarex USA Adds 360 Degree Product Images

May 5th, 2010
Umarex USA has added 360 degree product images to many of the guns listed on its site. These “drag and rotate” images give the consumer the ability to get a fully three dimensional view of the products….Read More
FORT SMITH, ARKANSAS – (May 4, 2010) In an effort to give consumers a more detailed view of products, Umarex USA has added an option to view 360 degree “grab-and-rotate” images to the description pages of several pellet rifles and replica pistols at UmarexUSA.com. These 3D images take the form of a pop-up window which allows the user to view the airgun in all three dimensions.
The fluid form of the image allows customers the ability to “spin” the image from side-to-side to look at several angles of the product. Additional buttons give the user the ability to zoom in or out, grab and move the image to get a different angle , or to rotate the image end-over-end into a different plane of view. The stunning visual effect is accomplished through a specific process that assembles photographs from many different angles into one fluid 3D flash image that users can manipulate to suit their specific interests.
Currently applied to 16 different Umarex airguns, plans are in place to add this feature to more products in the future.
For additional information visit www.umarexusa.com/pages/360ProductImages.aspx
Umarex was established in 1972 as “Uma Mayer Ussfeller GmbH” and served the market for tear gas and signal pistols followed by air rifles. After acquiring Reck Sportwaffen Fabrick Karl Arndt, they reorganized ultimately under Umarex. Umarex has now become the largest maker of replicas by offering numerous German-made air guns, tear gas, signal pistols and most recently replica firearms chambered in .22 LR. Umarex USA is North America’s fastest growing airgun, airsoft, and tactical rimfire gun company. Umarex USA markets their airguns, airsoft, paintball and tactical rimfire products under famous brands such as Walther, RWS, Smith & Wesson, Browning, Heckler & Koch, Ruger, Beretta, Colt, Magnum Research, Elite Force, Hammerli, Tactical Force, Marakov, RAM, Combat Zone, and others. For additional information regarding Umarex USA visit www.UmarexUSA.com