360 Spin Photography added to Sennheiser Electronic Corporation and Umarex USA

June 14th, 2010
Sennheiser and Umarex Select MediaSpin360 to Enhance Online Product Presentation
MediaSpin360, a Preface Media subsidiary is proud to provide 360-degree product photography to showcase selected products for Sennheiser and Umarex.
DALLAS, Texas (PRWEB) – June 10, 2010 – "Every angle, every detail" is needed to showcase products online. Both Sennheiser Electronic Corporation and Umarex USA understand the value of providing their customers the most detailed information possible on their products. Now both have over a dozen products featured by MediaSpin360’s 3D showcases and many more are in the works.
"It has been a pleasure to work with Preface Media on the development of our Virtual3D imagery for our website, UmarexUSA.com.", says Nichol Goines at Umarex USA, "The team at Preface Media was very flexible and understanding of our needs, timing, and budget structure from beginning to end. In fact, we’ve already identified additional products that we wish to add to our Virtual3D offering."
MediaSpin360 uses its parent company’s online rich media platform to showcase each one of the products using a Flash viewer that is compatible with virtually all desktop browsers. Implementation of 360-degree product demos was fairly simple for Sennheiser and Umarex. They were provided with a few lines of code to place wherever they wish the demo to appear on their website. In mere 5 minutes the demos were online. The 360-degree product viewer allows the users to freely zoom up to 400%, pan, print and rotate the virtual product providing an unforgettable experience. The 360-degree demo products on Umarex’s web site can also be viewed at both 0 degrees and at 45 degrees elevations. This gives the customers even more viewing angles and product details at their finger tips.
Product photography is very important for any online presence. Sennheiser used to have only a few images on their site for each product but after the 360 degrees product demo was implemented their customers can now zoom and spin the product discovering every inch of it. The combination of the professional photography studio of MediaSpin360 and the rich online application platform of Preface Media showcases an online product as if the customer is holding it and inspecting it at the store. This rich media solution offers extended customization for all the client’s needs. Preface Media offers custom branded skins, hotspots, mapped zoom, offline and soon a 360-degree viewer for mobile phones. Based on web site analytics, users stay three times longer on a Virtual3D showcase web page compared to traditional product photography one. Although 360-degree product photography presentation is still in its infancy, cutting edge retailers are already planning to have some sort of spin photography implemented by the end of this year. It is a vastly superior solution compared to traditional flat photography since all the high resolution 360-degree images are produced by a professional photo studio such as MediaSpin360. The studio is equipped with the most advanced precision rotating robotic camera and lighting equipment to take all the products to the next level of online presentation.

6 ways for online retailer to showcase products

February 18th, 2010
Retailers are looking for innovative ways to showcase their products online. One of the new techniques is to create an in-store experience for the customers.
Many online shopping retailers like to reflect their brick-and-mortar look and feel in their online presence. Look at SaksFifthAvenue.com and Nordstrom.com. Both use the colors and the elegant design to connect their online and in-store experiences. The only thing that these giants are missing is a “closer-look” of the products before the customers are ready to flip out their credit cards and start purchasing. We are going to show you how effectively an online retailer can increase their sales by implementing the following 6 ways to showcase their products.
One: Add zoom to high-resolution images
A 200 x 200 pixels image cannot show any details. Adding a high-resolution image that can be zoomed in and out allows the customers to see the product detail more clearly. The image needs to have great lighting so the customers can see the texture and the material being used. See the comparison below:
Static Image

Figure 1.1 (Static Image) Figure 1.2 (Dynamic Zoom/Pan)
Two: Add Image Gallery
One image is not enough for the customer to establish an emotional connection with the product. The advantage of creating an image gallery is to highlight specific features of the product allowing the customers to appreciate the quality they are paying for.
Dynamic Image Gallery
Figure 2.1
Three: Add Online Product Configurator
If a specific product offers different color choices, it is important to present them with an online product configurator. This custom application is offered by many companies such as our parent company Preface Media who is one the leaders in online Rich Media solutions. The eConfigurator allows the customer to view the product in all the different available colors, fabrics, finishes and settings right on their screen. Some retailers still show a single product image and a list of available colors. This is not enough. It is like stepping into DSW Shoes: you may like the white designer shoes but you also want to try the red ones before making the purchase decision.
Four: Add Virtual Design Center
This feature gives the customers an opportunity to try out different combinations of products and see what matches together. One example is the room designer below, which allows the customer to design their fireplace materials to match with the flooring and the rest of the furniture.
Preface8 eConfigurator
Figure 4.1
Five: Add 360 Degrees and 3D Product Photography
Imagine a customer stepping into a shoe and handbag store. The first thing they will do is look around the store and pick out the products that most interest them. The next thing they do is inspect these products front to back, side to side and top to bottom. How can an online retailer simulate the same experience online? Well… the technology for touch and smell isn’t there yet but visually a Flash-based Product Viewer with 3D product photography can fully recreate the in-store experience. The viewer gives the customer complete power to rotate the product in true 3D along with zoom in/out features.

Figure 5.1 (360 Spin)
Six: Add Video
Producing a product video is simple, effective and fast. eVideos such as powered by Preface8 are delivered instantly to the customer’s screen in high definition. These powerful video messages can be especially persuasive when done creatively. For fashion online retailer, clothes and accessories can be worn by a model while taping these short eVideos. For online electronics store, products can be turned on, operated, opened, closed and moved around to show their features. eVideos are great for product feature presentation as well as usage recommendations.
Preface8 eVideos
Figure 6.1