Zoom In, Zoom Out, Move It All Around…360 Style.

August 3rd, 2010
Imagine being able to see every angle of a toy, a piece of jewelry, an electronic device, or even an article of clothing without ever leaving the house. With MediaSpin360, the consume can do just that. There is no need to brush your hair, get all dressed up, or put your car in drive to check out the products that are most in demand by the consumer.
MediaSpin 360 gives the illusion of having the product at hand. Consumers can view every angle and every detail of an item before adding it to their shopping cart. Consumers can get up close and personal with all aspects of a product. They can get a close up of a denim fabric or check out the intricate details of a diamond ring. This provides the consumer with a state of the art shopping experience and more confidence in their purchases. More confidence in purchases mean less returns and more profits in the retailer’s bank. This technology can take even the simplest of consumer products and make them jump off the page.

This technology is easily implemented on to any website and will do wonders for business. In addition to spinning and zooming, you also have the option of creating virtual design centers or product configurators. Choose the color, the style, the fabric, and all the finishing touches. Never again should a consumer second guess a product before purchasing it. After all, white or black, fabric or leather, shiny or dull are all very important decisions. Whether it is a pair of jeans or a diamond ring, no decision with MediaSpin 360 will be a regretted decision.

Think about it this way: When you are buying a packaged product in a store, you cannot even view every angle of it. What you see is what you get in some cases. With MediaSpin 360, consumers can zoom in/out, view products at 360 degrees in 3D and rotate the product to their liking. Consumer goods come to life with 3D, 360 degree images.

The only thing that is missing is the smell and touch aspect. But, you never know this technology may very well come in time. Until then, keep spinning and zooming products with MediaSpin360 into the hands of your consumers.

Umarex USA Adds 360 Degree Product Images

May 5th, 2010
Umarex USA has added 360 degree product images to many of the guns listed on its site. These “drag and rotate” images give the consumer the ability to get a fully three dimensional view of the products….Read More
FORT SMITH, ARKANSAS – (May 4, 2010) In an effort to give consumers a more detailed view of products, Umarex USA has added an option to view 360 degree “grab-and-rotate” images to the description pages of several pellet rifles and replica pistols at UmarexUSA.com. These 3D images take the form of a pop-up window which allows the user to view the airgun in all three dimensions.
The fluid form of the image allows customers the ability to “spin” the image from side-to-side to look at several angles of the product. Additional buttons give the user the ability to zoom in or out, grab and move the image to get a different angle , or to rotate the image end-over-end into a different plane of view. The stunning visual effect is accomplished through a specific process that assembles photographs from many different angles into one fluid 3D flash image that users can manipulate to suit their specific interests.
Currently applied to 16 different Umarex airguns, plans are in place to add this feature to more products in the future.
For additional information visit www.umarexusa.com/pages/360ProductImages.aspx
Umarex was established in 1972 as “Uma Mayer Ussfeller GmbH” and served the market for tear gas and signal pistols followed by air rifles. After acquiring Reck Sportwaffen Fabrick Karl Arndt, they reorganized ultimately under Umarex. Umarex has now become the largest maker of replicas by offering numerous German-made air guns, tear gas, signal pistols and most recently replica firearms chambered in .22 LR. Umarex USA is North America’s fastest growing airgun, airsoft, and tactical rimfire gun company. Umarex USA markets their airguns, airsoft, paintball and tactical rimfire products under famous brands such as Walther, RWS, Smith & Wesson, Browning, Heckler & Koch, Ruger, Beretta, Colt, Magnum Research, Elite Force, Hammerli, Tactical Force, Marakov, RAM, Combat Zone, and others. For additional information regarding Umarex USA visit www.UmarexUSA.com

More than a spinning photography…

April 3rd, 2010
Online Rich Media applications have been around for years and online retailers are striving to use the latest and greatest technology to attract more customers. We have seen everything from page-flipping catalogs to product configurators but 360-degree product presentation has been the most discussed topic in conferences and forums. 360-degree product presentation is more than just taking photos of a single product from different sides and making it spin on a web page. It is the preparation, photography, and implementation that make one unique product showcase. It is the marriage of traditional photography, specialized hardware, and software automation that makes this stunning online product presentation possible.
We have talked about how 360-degree photos are made but for this post we want to focus on the software side. The software application that is being used to showcase the product rotation is typically Flash which is a standard plugin that is automatically installed on all major desktop web browsers. We can also use other software such as AJAX, JavaScript or QuickTime to showcase product spin. We custom design each 360-degree product viewer to suit the customer’s need because we understand that company branding is very important. We want to ensure that every customer has their own unique viewer and not a standard gray box offered by our larger competitors. The features that come with the viewers – zoom, pan, print, tell-a-friend, and hotspots – are essential tools for the online shopper to really experience and inspect the product without leaving the comfort of their home. Zoom is extremely important in order to view the product details. Other companies’ product zooms consist of one single view but in our 360-degree viewer customer can zoom up to 72 views of a single product. Online shoppers can also pan and rotate the product around while it is all the way zoomed in. A small navigation window in the 360-degree product viewer helps customers navigate the product while in zoom without getting lost. Another great feature in the viewer are hotspots that highlight specific product features by popping up small windows that contains descriptive verbiage or images. This functionality directs the customer’s attention to what makes the product really stand out from others. Additional features such as tell-a-friend can increase product sales by allowing customer to contribute in social networking and product reviews. A 360-degree product viewer can be easily implemented into any web site, shopping cart, or mobile device.
The power of our 360-degree product viewer has improved dramatically since it first released. We are working hard with our customers to develop the next big thing, that’s more than just taking photos of the product. Stay tuned for 360-degree viewer on iPhones and other mobile devices.
Demo: Highmark InSync Chair: Click Here

6 ways for online retailer to showcase products

February 18th, 2010
Retailers are looking for innovative ways to showcase their products online. One of the new techniques is to create an in-store experience for the customers.
Many online shopping retailers like to reflect their brick-and-mortar look and feel in their online presence. Look at SaksFifthAvenue.com and Nordstrom.com. Both use the colors and the elegant design to connect their online and in-store experiences. The only thing that these giants are missing is a “closer-look” of the products before the customers are ready to flip out their credit cards and start purchasing. We are going to show you how effectively an online retailer can increase their sales by implementing the following 6 ways to showcase their products.
One: Add zoom to high-resolution images
A 200 x 200 pixels image cannot show any details. Adding a high-resolution image that can be zoomed in and out allows the customers to see the product detail more clearly. The image needs to have great lighting so the customers can see the texture and the material being used. See the comparison below:
Static Image

Figure 1.1 (Static Image) Figure 1.2 (Dynamic Zoom/Pan)
Two: Add Image Gallery
One image is not enough for the customer to establish an emotional connection with the product. The advantage of creating an image gallery is to highlight specific features of the product allowing the customers to appreciate the quality they are paying for.
Dynamic Image Gallery
Figure 2.1
Three: Add Online Product Configurator
If a specific product offers different color choices, it is important to present them with an online product configurator. This custom application is offered by many companies such as our parent company Preface Media who is one the leaders in online Rich Media solutions. The eConfigurator allows the customer to view the product in all the different available colors, fabrics, finishes and settings right on their screen. Some retailers still show a single product image and a list of available colors. This is not enough. It is like stepping into DSW Shoes: you may like the white designer shoes but you also want to try the red ones before making the purchase decision.
Four: Add Virtual Design Center
This feature gives the customers an opportunity to try out different combinations of products and see what matches together. One example is the room designer below, which allows the customer to design their fireplace materials to match with the flooring and the rest of the furniture.
Preface8 eConfigurator
Figure 4.1
Five: Add 360 Degrees and 3D Product Photography
Imagine a customer stepping into a shoe and handbag store. The first thing they will do is look around the store and pick out the products that most interest them. The next thing they do is inspect these products front to back, side to side and top to bottom. How can an online retailer simulate the same experience online? Well… the technology for touch and smell isn’t there yet but visually a Flash-based Product Viewer with 3D product photography can fully recreate the in-store experience. The viewer gives the customer complete power to rotate the product in true 3D along with zoom in/out features.

Figure 5.1 (360 Spin)
Six: Add Video
Producing a product video is simple, effective and fast. eVideos such as powered by Preface8 are delivered instantly to the customer’s screen in high definition. These powerful video messages can be especially persuasive when done creatively. For fashion online retailer, clothes and accessories can be worn by a model while taping these short eVideos. For online electronics store, products can be turned on, operated, opened, closed and moved around to show their features. eVideos are great for product feature presentation as well as usage recommendations.
Preface8 eVideos
Figure 6.1