As an online retailer, it is important to know your customer and cater to their needs as well as wants. With online shopping facing heavy competition and challenges, online retailers need to face and give the consumer exactly what they are asking for.
According to a 2010 survey from IBM, online shoppers want their shopping experience to be more interactive and highly personalized. Smart consumers are able to utilize their technology to make more informed buying decisions, exchange information and reviews with other online shoppers, and make purchases whenever and wherever life takes them.
In the age of digital technology, all e-tailers need to hop on board. In order to succeed in this highly competitive market, websites are going to need to engage in high powered technology that enables the consumer to view a product in high definition, zooming in and out, and at every angle and view possible. The technology of MediaSpin360 offers this specialized digital technology that will put e-tailers on the cutting edge of technology and leave consumers clicking the “add to bag” icon more often. Bigger is better when allowing a customer to view a product; these technologies can bring products to life right in the privacy of the consumer’s bedroom, kitchen, living room, etc. Shoppers want as much visual information as possible.
In addition, the online shopper like a good bargain. They want to be able to access coupons and online promotional codes. It is no secret that mobile phone use is a huge means of communication, shoppers want to utilize mobile phone use for promotional codes and even shopping.
Cross channeling is also important to the online shoppers. If one buys something online can they return it at the store or even pick the purchase up at the store. For those who still like to buy in the store, the internet is still an important buying tool. Individuals often check product availability, store locations, and buyer reviews before heading out to make their purchases.
In order to maintain customer loyalty and build new customer bases, the online retailer is going to need to stay on top of technology and listen to their customer.