What [Online] Shoppers Want…

August 6th, 2010
As an online retailer, it is important to know your customer and cater to their needs as well as wants. With online shopping facing heavy competition and challenges, online retailers need to face and give the consumer exactly what they are asking for.
According to a 2010 survey from IBM, online shoppers want their shopping experience to be more interactive and highly personalized. Smart consumers are able to utilize their technology to make more informed buying decisions, exchange information and reviews with other online shoppers, and make purchases whenever and wherever life takes them.
In the age of digital technology, all e-tailers need to hop on board. In order to succeed in this highly competitive market, websites are going to need to engage in high powered technology that enables the consumer to view a product in high definition, zooming in and out, and at every angle and view possible. The technology of MediaSpin360 offers this specialized digital technology that will put e-tailers on the cutting edge of technology and leave consumers clicking the “add to bag” icon more often. Bigger is better when allowing a customer to view a product; these technologies can bring products to life right in the privacy of the consumer’s bedroom, kitchen, living room, etc. Shoppers want as much visual information as possible.
In addition, the online shopper like a good bargain. They want to be able to access coupons and online promotional codes. It is no secret that mobile phone use is a huge means of communication, shoppers want to utilize mobile phone use for promotional codes and even shopping.
Cross channeling is also important to the online shoppers. If one buys something online can they return it at the store or even pick the purchase up at the store. For those who still like to buy in the store, the internet is still an important buying tool. Individuals often check product availability, store locations, and buyer reviews before heading out to make their purchases.
In order to maintain customer loyalty and build new customer bases, the online retailer is going to need to stay on top of technology and listen to their customer.

How do I prepare my products for photography?

March 4th, 2010
Preparing your products for photography before starting the shooting, either by yourself or by a professional studio, saves time and money.
In order to look their best, your products should be properly prepared. Remove the wrinkles on a shirt, tie the laces on a shoe, stuff paper in the backpack, and clean up fingerprints. All these little actions are essential to minimize the time spent on your photo shoot — which will be on the bill if you were to hire a photographer.
Most photo studios require that clients send in their products in secure packaging to ensure that the products arrive in pristine condition. As an online retailer you must understand the importance of explaining to the photographer exactly how you want your product to appear online. Sometimes it is hard to obtain the perfect sample product to be photographed. In this case communication is extremely important so the photographer can arrange postproduction retouching. For example: a laptop to be photographed needs to show a specific screen. It is necessary to discuss these types of requests ahead of time. Successful online retailers know exactly what their customers want to see. Good communication with the photographer before the photo shoot will ensure that the product will be placed in exact correct angle and position. An example might be a backpack that needs to show all angles as well as opening and closing of the pockets and compartments. The photographer needs to understand this requirement ahead of time so he can shoot the product in the specific sequence that will be presented online.
In 360-degree product photography preparing the product is extremely important since all its angles need to be photographed. Some products require a single spin at a single camera elevation and some products will require a single spin at multiple elevations. This means that the resulting solution will be either 360-degree or full 3D view where the online customers can see every square inch or the product. Every angle and every elevation should be prepared in the most appealing way possible. Remember that the photographer or the photography studio only provide their photography expertise but it is you who understands exactly how to show your product in the most effective way for your online customers.