What [Online] Shoppers Want…

August 6th, 2010
As an online retailer, it is important to know your customer and cater to their needs as well as wants. With online shopping facing heavy competition and challenges, online retailers need to face and give the consumer exactly what they are asking for.
According to a 2010 survey from IBM, online shoppers want their shopping experience to be more interactive and highly personalized. Smart consumers are able to utilize their technology to make more informed buying decisions, exchange information and reviews with other online shoppers, and make purchases whenever and wherever life takes them.
In the age of digital technology, all e-tailers need to hop on board. In order to succeed in this highly competitive market, websites are going to need to engage in high powered technology that enables the consumer to view a product in high definition, zooming in and out, and at every angle and view possible. The technology of MediaSpin360 offers this specialized digital technology that will put e-tailers on the cutting edge of technology and leave consumers clicking the “add to bag” icon more often. Bigger is better when allowing a customer to view a product; these technologies can bring products to life right in the privacy of the consumer’s bedroom, kitchen, living room, etc. Shoppers want as much visual information as possible.
In addition, the online shopper like a good bargain. They want to be able to access coupons and online promotional codes. It is no secret that mobile phone use is a huge means of communication, shoppers want to utilize mobile phone use for promotional codes and even shopping.
Cross channeling is also important to the online shoppers. If one buys something online can they return it at the store or even pick the purchase up at the store. For those who still like to buy in the store, the internet is still an important buying tool. Individuals often check product availability, store locations, and buyer reviews before heading out to make their purchases.
In order to maintain customer loyalty and build new customer bases, the online retailer is going to need to stay on top of technology and listen to their customer.

How 360 degrees product photography can boost sales?

December 28th, 2009
Success in Internet business relies on effective presentation. A static image is not enough anymore. Virtual, photo-realistic and interactive 3D are the new way of product presentation. The customer needs to have a realistic and detailed image of the product from every angle. The experience should be similar to holding the product in hand – it can be viewed from all sides and zoomed to any detail. Any retailer that beats her competitors to the punch converting the online store to this new technology will have a huge competitive advantage:
  • Most memorable and visually attractive on-line shopping experience
  • The information value of the 3D image is substantially higher than flat photography
  • Stronger sales arguments make the customer’s decision easier
  • The browser controls are simple and intuitive
  • Nearly universal compatibility with all browsers and operating systems


To bring this new technology to you we utilize custom-made robotic equipment in our photo studios, enabling automated capture of sequences of images for 3D presentation. Custom hardware and software automates the process and enables us to offer our services at reasonable prices.
To be able to offer this new and exciting way of imaging products, we have developed advanced technologies for storing and presenting images. The basic idea is central storage of images in high resolution combined with a lightweight client that presents and allows manipulation of these images in the web browser. The client is based on The Macromedia Flash™ plug-in which is compatible with more than 97% of all web browsers. That means virtually every online customer can take full advantage of this new technology.

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