Better Than Ever!
January 4th, 2011
Happy New Year! Our new studio is finally setup with all brand new robotic equipments. We can now offer faster turn around time thanks to our new partners who work 24/7 on demand. I know most of our current client have a choice of selecting the right provider to enhance their product visibility but they choose and stick with us knowing that we are the technology leaders. We offer not only photography for offline use but 360/3D photography for web, desktop and mobile applications. Imagine how cool will it be if you can rotate your products on your iPhone, iPad or Android devices.
How do I prepare my products for photography?
March 4th, 2010
Preparing your products for photography before starting the shooting, either by yourself or by a professional studio, saves time and money.
In order to look their best, your products should be properly prepared. Remove the wrinkles on a shirt, tie the laces on a shoe, stuff paper in the backpack, and clean up fingerprints. All these little actions are essential to minimize the time spent on your photo shoot — which will be on the bill if you were to hire a photographer.
Most photo studios require that clients send in their products in secure packaging to ensure that the products arrive in pristine condition. As an online retailer you must understand the importance of explaining to the photographer exactly how you want your product to appear online. Sometimes it is hard to obtain the perfect sample product to be photographed. In this case communication is extremely important so the photographer can arrange postproduction retouching. For example: a laptop to be photographed needs to show a specific screen. It is necessary to discuss these types of requests ahead of time. Successful online retailers know exactly what their customers want to see. Good communication with the photographer before the photo shoot will ensure that the product will be placed in exact correct angle and position. An example might be a backpack that needs to show all angles as well as opening and closing of the pockets and compartments. The photographer needs to understand this requirement ahead of time so he can shoot the product in the specific sequence that will be presented online.
In 360-degree product photography preparing the product is extremely important since all its angles need to be photographed. Some products require a single spin at a single camera elevation and some products will require a single spin at multiple elevations. This means that the resulting solution will be either 360-degree or full 3D view where the online customers can see every square inch or the product. Every angle and every elevation should be prepared in the most appealing way possible. Remember that the photographer or the photography studio only provide their photography expertise but it is you who understands exactly how to show your product in the most effective way for your online customers.