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Online shoppers make their purchases with confidence based on their ability to see the entire product through use of technology. Shoppers can see close ups of the material, the back of the item, the front, the side, the lining, etc… While all the details look great, how does the online shopper really know how the item is going to look on?

Forget the days of viewing pages of pages of clothes just lying there. MediaSpin360 offers formfitting photography for both models and mannequins. We work with modeling agencies to provide the online retailer with the appropriate models for their project, provided the online retailer decides to take the model route. Otherwise, MediaSpin360 will provide the same quality of photography with mannequins. All photographs are taken with a cross browser zoom viewer. This technology allows the customer to view all product details by rotating, planning, and zooming. Formfitting photography gives customers an up-close and personal view of what a product looks like when it’s on a model of mannequin. This technology takes out the guess work of looking at a single article of clothing photographed without someone/something to give it some definition.

It’s hard to imagine what clothes look like on a person, when they are just flatly, lying on a solid background. Formfitting technology allows customers to view the actual fit of a product. Is it tight in the thighs? Lose around the waist? Are the arms long? Will it flatter my hips? How skinny are these skinny jeans?

MediaSpin360 allows the customer to say “hey, that looks great on her and I know it will look equally as fabulous on me!”

FORT SMITH, ARKANSAS – (May 4, 2010) In an effort to give consumers a more detailed view of products, Umarex USA has added an option to view 360 degree “grab-and-rotate” images to the description pages of several pellet rifles and replica pistols at UmarexUSA.com. These 3D images take the form of a pop-up window which allows the user to view the airgun in all three dimensions.

The fluid form of the image allows customers the ability to “spin” the image from side-to-side to look at several angles of the product. Additional buttons give the user the ability to zoom in or out, grab and move the image to get a different angle , or to rotate the image end-over-end into a different plane of view. The stunning visual effect is accomplished through a specific process that assembles photographs from many different angles into one fluid 3D flash image that users can manipulate to suit their specific interests.

Currently applied to 16 different Umarex airguns, plans are in place to add this feature to more products in the future.

For additional information visit www.umarexusa.com/pages/360ProductImages.aspx

Umarex was established in 1972 as “Uma Mayer Ussfeller GmbH” and served the market for tear gas and signal pistols followed by air rifles. After acquiring Reck Sportwaffen Fabrick Karl Arndt, they reorganized ultimately under Umarex. Umarex has now become the largest maker of replicas by offering numerous German-made air guns, tear gas, signal pistols and most recently replica firearms chambered in .22 LR. Umarex USA is North America’s fastest growing airgun, airsoft, and tactical rimfire gun company. Umarex USA markets their airguns, airsoft, paintball and tactical rimfire products under famous brands such as Walther, RWS, Smith & Wesson, Browning, Heckler & Koch, Ruger, Beretta, Colt, Magnum Research, Elite Force, Hammerli, Tactical Force, Marakov, RAM, Combat Zone, and others. For additional information regarding Umarex USA visit www.UmarexUSA.com

In order to look their best, your products should be properly prepared. Remove the wrinkles on a shirt, tie the laces on a shoe, stuff paper in the backpack, and clean up fingerprints. All these little actions are essential to minimize the time spent on your photo shoot — which will be on the bill if you were to hire a photographer.

Most photo studios require that clients send in their products in secure packaging to ensure that the products arrive in pristine condition. As an online retailer you must understand the importance of explaining to the photographer exactly how you want your product to appear online. Sometimes it is hard to obtain the perfect sample product to be photographed. In this case communication is extremely important so the photographer can arrange postproduction retouching. For example: a laptop to be photographed needs to show a specific screen. It is necessary to discuss these types of requests ahead of time. Successful online retailers know exactly what their customers want to see. Good communication with the photographer before the photo shoot will ensure that the product will be placed in exact correct angle and position. An example might be a backpack that needs to show all angles as well as opening and closing of the pockets and compartments. The photographer needs to understand this requirement ahead of time so he can shoot the product in the specific sequence that will be presented online.

In 360-degree product photography preparing the product is extremely important since all its angles need to be photographed. Some products require a single spin at a single camera elevation and some products will require a single spin at multiple elevations. This means that the resulting solution will be either 360-degree or full 3D view where the online customers can see every square inch or the product. Every angle and every elevation should be prepared in the most appealing way possible. Remember that the photographer or the photography studio only provide their photography expertise but it is you who understands exactly how to show your product in the most effective way for your online customers.