The Catalog World at Your Finger Tips…

July 8th, 2011
In 1897, the Sears Roebuck ran a catalog of over 700 pages that contained virtually every item needed to run a household or a business. Sears Roebuck assured customers in rural areas that catalog shopping was a safe and effective means of receiving all of the products they needed the most without having to travel long distances to the nearest store. Thus, the world of catalog shopping was born. Clothes, tools and household supplies could be delivered to rural areas without the hassle and gave rural dwellers excitement in waiting for their mail.
Today, we have the convenience of shopping at thousands upon thousands of stores – including malls, strip malls, outlets, big box stores, convenience stores and local brick and mortar establishments. Catalog shopping and online shopping provide alternative means to running to the store. These methods of shopping are ideal for those with hectic schedules or the homebound. They also provide individuals access to stores that may not be in their area.
As technology continuously evolves, so does the catalog. The iPad, iPhone and other tablet and smartphone devices have paved the way for a new and improved catalog. Whether you are a small business or large business you can benefit from mobile catalog browsing.
With MediaSpin360, you can showcase your products in a mobile catalog in an entirely knew light. With the popularity of touch-screen devices, your customers can pan, zoom, spin and rotate each and every image in your catalog with the tip of a finger. MediaSpin360 adds realism and interactivity to your catalog. With the use of iPads, iPhones and other products, MediaSpin360 can provide the illusion of holding a product in your hands without ever having to leave your house. Market your products in an entirely new light with mobile catalogs and take your products to an entirely new level with MediaSpin360.

Better Than Ever!

January 4th, 2011
Happy New Year! Our new studio is finally setup with all brand new robotic equipments. We can now offer faster turn around time thanks to our new partners who work 24/7 on demand. I know most of our current client have a choice of selecting the right provider to enhance their product visibility but they choose and stick with us knowing that we are the technology leaders. We offer not only photography for offline use but 360/3D photography for web, desktop and mobile applications. Imagine how cool will it be if you can rotate your products on your iPhone, iPad or Android devices.
Fill out a quote or email us for your next project.

iPhone Applications- Bringing Online Shopping and In-Store Retailers Together

August 15th, 2010
Checking in with the popular application, FourSquare , is just one of the many ways for in-store retailers to reach out to their customers. By allowing your friends to know that you have “checked in” to a particular store, you are also allowing this particular store to know you are interested. With this interest, stores can now inform you have sales, promotions, and special offers.
Apple and the iPhone have taken this concept to an entirely new level. iPhone has created a shopkick application. This application is a plus for the store and for it’s customers. By simply walking into a store, retailers can provide shopkick users with coupon and promotional codes to use during their visits.
Unlike FourSquare, Apple is using GPS and Wi-FI software to ensure that the customer is actually in the store before sending off any promotional codes or discounts. This is slightly different twist from other similar programs. Not in the store? Then no discounts for you!
Walking into a store with shopkick and it’s tracking technology will instantly provide a user with kickbucks, These kickbucks are somewhat like virtual currency. They can be used instantly in the store to receive discounts and other offers. Otherwise, this virtual currency can used online to knock money off your total bill. All of this for downloading a simple iPhone application.
Various online reviews indicate that this application and in-store detection system work exactly as promised. Best Buy is even able to match discounts and promotions to each individuals’ tastes. Stores can determine what types of products customers generally purchase and then meet the individual discount needs of each and every customer.
Shopkick is a very much thought out application that integrates mobile phone use and web based technology. It is an interesting marketing and promotional technique for retailers. In addition, it’s low download fee for customers provides individuals with an amazing opportunity to save at their favorite retailers.
This application is coming very soon to iPhone and will be eventually available for other smartphones including Droid and Blackberry products. So download and start saving!

It Looks Good on Her…

August 10th, 2010
Unfortunately, online shopping does not come with the option of trying clothes on. Online shoppers rely simply on what they see. The what-you-see-is-what-you-get attitude can be seen as a downfall, if the online retailer does not act appropriately.
Online shoppers make their purchases with confidence based on their ability to see the entire product through use of technology. Shoppers can see close ups of the material, the back of the item, the front, the side, the lining, etc… While all the details look great, how does the online shopper really know how the item is going to look on?
Forget the days of viewing pages of pages of clothes just lying there. MediaSpin360 offers formfitting photography for both models and mannequins. We work with modeling agencies to provide the online retailer with the appropriate models for their project, provided the online retailer decides to take the model route. Otherwise, MediaSpin360 will provide the same quality of photography with mannequins. All photographs are taken with a cross browser zoom viewer. This technology allows the customer to view all product details by rotating, planning, and zooming. Formfitting photography gives customers an up-close and personal view of what a product looks like when it’s on a model of mannequin. This technology takes out the guess work of looking at a single article of clothing photographed without someone/something to give it some definition.
It’s hard to imagine what clothes look like on a person, when they are just flatly, lying on a solid background. Formfitting technology allows customers to view the actual fit of a product. Is it tight in the thighs? Lose around the waist? Are the arms long? Will it flatter my hips? How skinny are these skinny jeans?
MediaSpin360 allows the customer to say “hey, that looks great on her and I know it will look equally as fabulous on me!”

What [Online] Shoppers Want…

August 6th, 2010
As an online retailer, it is important to know your customer and cater to their needs as well as wants. With online shopping facing heavy competition and challenges, online retailers need to face and give the consumer exactly what they are asking for.
According to a 2010 survey from IBM, online shoppers want their shopping experience to be more interactive and highly personalized. Smart consumers are able to utilize their technology to make more informed buying decisions, exchange information and reviews with other online shoppers, and make purchases whenever and wherever life takes them.
In the age of digital technology, all e-tailers need to hop on board. In order to succeed in this highly competitive market, websites are going to need to engage in high powered technology that enables the consumer to view a product in high definition, zooming in and out, and at every angle and view possible. The technology of MediaSpin360 offers this specialized digital technology that will put e-tailers on the cutting edge of technology and leave consumers clicking the “add to bag” icon more often. Bigger is better when allowing a customer to view a product; these technologies can bring products to life right in the privacy of the consumer’s bedroom, kitchen, living room, etc. Shoppers want as much visual information as possible.
In addition, the online shopper like a good bargain. They want to be able to access coupons and online promotional codes. It is no secret that mobile phone use is a huge means of communication, shoppers want to utilize mobile phone use for promotional codes and even shopping.
Cross channeling is also important to the online shoppers. If one buys something online can they return it at the store or even pick the purchase up at the store. For those who still like to buy in the store, the internet is still an important buying tool. Individuals often check product availability, store locations, and buyer reviews before heading out to make their purchases.
In order to maintain customer loyalty and build new customer bases, the online retailer is going to need to stay on top of technology and listen to their customer.

Zoom In, Zoom Out, Move It All Around…360 Style.

August 3rd, 2010
Imagine being able to see every angle of a toy, a piece of jewelry, an electronic device, or even an article of clothing without ever leaving the house. With MediaSpin360, the consume can do just that. There is no need to brush your hair, get all dressed up, or put your car in drive to check out the products that are most in demand by the consumer.
MediaSpin 360 gives the illusion of having the product at hand. Consumers can view every angle and every detail of an item before adding it to their shopping cart. Consumers can get up close and personal with all aspects of a product. They can get a close up of a denim fabric or check out the intricate details of a diamond ring. This provides the consumer with a state of the art shopping experience and more confidence in their purchases. More confidence in purchases mean less returns and more profits in the retailer’s bank. This technology can take even the simplest of consumer products and make them jump off the page.

This technology is easily implemented on to any website and will do wonders for business. In addition to spinning and zooming, you also have the option of creating virtual design centers or product configurators. Choose the color, the style, the fabric, and all the finishing touches. Never again should a consumer second guess a product before purchasing it. After all, white or black, fabric or leather, shiny or dull are all very important decisions. Whether it is a pair of jeans or a diamond ring, no decision with MediaSpin 360 will be a regretted decision.

Think about it this way: When you are buying a packaged product in a store, you cannot even view every angle of it. What you see is what you get in some cases. With MediaSpin 360, consumers can zoom in/out, view products at 360 degrees in 3D and rotate the product to their liking. Consumer goods come to life with 3D, 360 degree images.

The only thing that is missing is the smell and touch aspect. But, you never know this technology may very well come in time. Until then, keep spinning and zooming products with MediaSpin360 into the hands of your consumers.

We just finish shooting 3D Spin Photography for Onkyo

July 8th, 2010

Since 1946 Onkyo has been passionately committed to developing audio products that deliver uncommon performance, quality and value. Bundling proprietary technologies and innovations with other sound-enhancing exclusives, Onkyo continues to created award winning products that are lauded by many of the industry leading audio publications. The company’s philosophy is to deliver products that are superbly designed and built to a consistently outstanding standard of excellence. Today, Onkyo is at the forefront of the home theater and digital revolutions. We have just finished shooting a total of 9 high end receivers and started the processing of the images. The 360 degrees product presentation for the receivers will be up and running in a few days. We are very excited about this project.

360 Spin Photography added to Sennheiser Electronic Corporation and Umarex USA

June 14th, 2010
Sennheiser and Umarex Select MediaSpin360 to Enhance Online Product Presentation
MediaSpin360, a Preface Media subsidiary is proud to provide 360-degree product photography to showcase selected products for Sennheiser and Umarex.
DALLAS, Texas (PRWEB) – June 10, 2010 – "Every angle, every detail" is needed to showcase products online. Both Sennheiser Electronic Corporation and Umarex USA understand the value of providing their customers the most detailed information possible on their products. Now both have over a dozen products featured by MediaSpin360’s 3D showcases and many more are in the works.
"It has been a pleasure to work with Preface Media on the development of our Virtual3D imagery for our website, UmarexUSA.com.", says Nichol Goines at Umarex USA, "The team at Preface Media was very flexible and understanding of our needs, timing, and budget structure from beginning to end. In fact, we’ve already identified additional products that we wish to add to our Virtual3D offering."
MediaSpin360 uses its parent company’s online rich media platform to showcase each one of the products using a Flash viewer that is compatible with virtually all desktop browsers. Implementation of 360-degree product demos was fairly simple for Sennheiser and Umarex. They were provided with a few lines of code to place wherever they wish the demo to appear on their website. In mere 5 minutes the demos were online. The 360-degree product viewer allows the users to freely zoom up to 400%, pan, print and rotate the virtual product providing an unforgettable experience. The 360-degree demo products on Umarex’s web site can also be viewed at both 0 degrees and at 45 degrees elevations. This gives the customers even more viewing angles and product details at their finger tips.
Product photography is very important for any online presence. Sennheiser used to have only a few images on their site for each product but after the 360 degrees product demo was implemented their customers can now zoom and spin the product discovering every inch of it. The combination of the professional photography studio of MediaSpin360 and the rich online application platform of Preface Media showcases an online product as if the customer is holding it and inspecting it at the store. This rich media solution offers extended customization for all the client’s needs. Preface Media offers custom branded skins, hotspots, mapped zoom, offline and soon a 360-degree viewer for mobile phones. Based on web site analytics, users stay three times longer on a Virtual3D showcase web page compared to traditional product photography one. Although 360-degree product photography presentation is still in its infancy, cutting edge retailers are already planning to have some sort of spin photography implemented by the end of this year. It is a vastly superior solution compared to traditional flat photography since all the high resolution 360-degree images are produced by a professional photo studio such as MediaSpin360. The studio is equipped with the most advanced precision rotating robotic camera and lighting equipment to take all the products to the next level of online presentation.

Umarex USA Adds 360 Degree Product Images

May 5th, 2010
Umarex USA has added 360 degree product images to many of the guns listed on its site. These “drag and rotate” images give the consumer the ability to get a fully three dimensional view of the products….Read More
FORT SMITH, ARKANSAS – (May 4, 2010) In an effort to give consumers a more detailed view of products, Umarex USA has added an option to view 360 degree “grab-and-rotate” images to the description pages of several pellet rifles and replica pistols at UmarexUSA.com. These 3D images take the form of a pop-up window which allows the user to view the airgun in all three dimensions.
The fluid form of the image allows customers the ability to “spin” the image from side-to-side to look at several angles of the product. Additional buttons give the user the ability to zoom in or out, grab and move the image to get a different angle , or to rotate the image end-over-end into a different plane of view. The stunning visual effect is accomplished through a specific process that assembles photographs from many different angles into one fluid 3D flash image that users can manipulate to suit their specific interests.
Currently applied to 16 different Umarex airguns, plans are in place to add this feature to more products in the future.
For additional information visit www.umarexusa.com/pages/360ProductImages.aspx
Umarex was established in 1972 as “Uma Mayer Ussfeller GmbH” and served the market for tear gas and signal pistols followed by air rifles. After acquiring Reck Sportwaffen Fabrick Karl Arndt, they reorganized ultimately under Umarex. Umarex has now become the largest maker of replicas by offering numerous German-made air guns, tear gas, signal pistols and most recently replica firearms chambered in .22 LR. Umarex USA is North America’s fastest growing airgun, airsoft, and tactical rimfire gun company. Umarex USA markets their airguns, airsoft, paintball and tactical rimfire products under famous brands such as Walther, RWS, Smith & Wesson, Browning, Heckler & Koch, Ruger, Beretta, Colt, Magnum Research, Elite Force, Hammerli, Tactical Force, Marakov, RAM, Combat Zone, and others. For additional information regarding Umarex USA visit www.UmarexUSA.com

More than a spinning photography…

April 3rd, 2010
Online Rich Media applications have been around for years and online retailers are striving to use the latest and greatest technology to attract more customers. We have seen everything from page-flipping catalogs to product configurators but 360-degree product presentation has been the most discussed topic in conferences and forums. 360-degree product presentation is more than just taking photos of a single product from different sides and making it spin on a web page. It is the preparation, photography, and implementation that make one unique product showcase. It is the marriage of traditional photography, specialized hardware, and software automation that makes this stunning online product presentation possible.
We have talked about how 360-degree photos are made but for this post we want to focus on the software side. The software application that is being used to showcase the product rotation is typically Flash which is a standard plugin that is automatically installed on all major desktop web browsers. We can also use other software such as AJAX, JavaScript or QuickTime to showcase product spin. We custom design each 360-degree product viewer to suit the customer’s need because we understand that company branding is very important. We want to ensure that every customer has their own unique viewer and not a standard gray box offered by our larger competitors. The features that come with the viewers – zoom, pan, print, tell-a-friend, and hotspots – are essential tools for the online shopper to really experience and inspect the product without leaving the comfort of their home. Zoom is extremely important in order to view the product details. Other companies’ product zooms consist of one single view but in our 360-degree viewer customer can zoom up to 72 views of a single product. Online shoppers can also pan and rotate the product around while it is all the way zoomed in. A small navigation window in the 360-degree product viewer helps customers navigate the product while in zoom without getting lost. Another great feature in the viewer are hotspots that highlight specific product features by popping up small windows that contains descriptive verbiage or images. This functionality directs the customer’s attention to what makes the product really stand out from others. Additional features such as tell-a-friend can increase product sales by allowing customer to contribute in social networking and product reviews. A 360-degree product viewer can be easily implemented into any web site, shopping cart, or mobile device.
The power of our 360-degree product viewer has improved dramatically since it first released. We are working hard with our customers to develop the next big thing, that’s more than just taking photos of the product. Stay tuned for 360-degree viewer on iPhones and other mobile devices.
Demo: Highmark InSync Chair: Click Here